AAUW State College Lectureship with Penn State Forum
As an organization with a legacy of contributions to both the “town” and “gown” sides of the State College community, the Branch created a visible and long-lasting gift in recognition of its 100th anniversary in 2016. The gift was in alignment with the mission of AAUW to advance equity for women and girls and in accordance with the stated educational values of the State College Branch, in particular:


In collaboration with Penn State University, the branch established an endowment to create the AAUW State College Centennial Lectureship to increase knowledge about the advancement of equity for women and girls and to provide an opportunity to engage with the community at large.” The goal was to expose the community to women whose vision and leadership had made a positive difference, and who would serve as role models for a new generation of leaders.
Meet Caroline Fitzgerald, 2025 AAUW State College-funded Penn State Forum Speaker
October 13, 2025
Lunch: 11:30-12:00 Noon
Speaker and Questions: 12:00-1:00 pm
Penn Stater Conference Center, Dean’s Hall
Title of Talk: Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports

Caroline Fitzgerald is the Founder and CEO of GOALS—a consultancy and media platform dedicated to growing women’s sports. She has dedicated her career to empowering individuals through innovative approaches to personal and professional development.
The examples of Barbie, Beyoncé and Taylor Swift have undeniably proven that when women consumers are prioritized, profits soar. And when it comes to an entertainment product, women’s sports are perfectly positioned to serve an historically under-served female audience. This talk will make “the business case for women’s sports” and discuss how women’s sports are at a tipping point and are poised for incredible growth ahead.
As the founder of GOALS, a transformative organization focused on leadership coaching, skill-building, and goal setting, Caroline has worked with a diverse range of clients to help them unlock their full potential. Her work spans industries and has made a significant impact on youth empowerment, corporate leadership, and community development. Her unique perspective on mindset and performance has earned her recognition as a thought leader in personal development.
Ticket Information
AAUW State College has reserved two tables at this event for AAUW members.
The cost to attend is $25, which includes a buffet lunch that begins at 11:30 am.
Those interested in attending who are not AAUW members are asked to purchase their tickets at https://facultyaffairs.psu.
Learn more about the Forum: https://sites.psu.edu/forum/